Learn to Track Pain Signals — and Sales Becomes Easy.

Most businesses have no clue where to look.

If selling feels like pushing uphill or constantly chasing customers, then something’s off. Usually, it’s because you’re not talking to people with real, urgent problems.

Think about selling umbrellas on a sunny day.

Not good, right? No one feels the need.

Now picture selling umbrellas on a rainy day.

Customers line up. No persuasion needed.

Rain is your pain signal. Getting wet is the problem you solve.

Spot the signal, go where it rains, and sales flow effortlessly.

It’s exactly the same for your business.

But how do you find these signals?

7 Favorite Sources to Track Customer Pain Signals

These are the seven signal sources we frequently use at UPairON to help clients identify real, urgent problems in their market:

1. Job Postings

Job postings reveal a lot about a company’s internal challenges. The type of roles, the number of openings, and the job descriptions all signal where pain exists.

💡 Use Case:

• Case: Procurement consultant focusing on travel cost reduction

• Action: Target companies hiring project managers to cut travel expenses and lower indirect procurement costs

2. Social Posts

Social posts show what people are working on, who they’re meeting, where they’re going, and more. They often hint at ongoing priorities, milestones, or obstacles.

But remember, social posts are usually filtered. You'll need to read between the lines or validate them further.

💡 Use Case:

• Case: Project management software for remote teams

• Action: Target companies posting about their remote working model—especially if they mention challenges like time zones, collaboration delays, or lack of alignment

3. Social Media Activity

Likes, comments, shares, new followers, and event attendance... these reveal raw, unfiltered signals. Activity often says more than the content people publish.

💡 Use Case:

• Case: Lead generation agency for smaller companies

• Action: Target founders who recently completed a LinkedIn course on lead generation

4. Customer Reviews

Customer reviews are pure gold for identifying service-related pain points.People complain openly on platforms like Trustpilot or Google Reviews.

💡 Use Case:

• Case: Selling chatbots for customer service

• Action: Target companies whose customers complain about long wait times at call centers

5. Employee Reviews

Glassdoor and Indeed are treasure troves of internal pain signals. If your solution targets HR, operations, or leadership—this is where to look.

💡 Use Case:

• Case: Selling leadership training

• Action: Target companies where employees mention toxic leadership or poor internal culture

6. Tech Stack

The tools a company uses can reveal their struggles and priorities. Platforms like BuiltWith make it easy to check.

💡 Use Case:

• Case: Selling CRM software

• Action: Target companies that are still using outdated CRMs

7. Company Marketing & Publications

Websites, blogs, press releases, and marketing material contain subtle clues. They often reveal strategic goals, project priorities, or areas of underperformance.

💡 Use Case:

• Case: Advertising purchasing agency

• Action: Target companies running inefficient ad campaigns, as seen in their website or blog

Final Word

At UPairON, we help our clients find thousands of prospects experiencing exactly the problems they solve.

If you're selling umbrellas, we show you where it’s raining—so you can sell effortlessly. No wasted time. No wasted money.