IF you miss this element, even the best sales system is doomed to fail.

And it’s NOT about content, automation, or fancy sales tech.

It's much simpler, but more critical.

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Imagine outbound sales as a crowded square:

Hundreds of people are rushing toward their goals. These are your prospects.

You want to stop them for a quick conversation, interrupting their flow just like everyone else.

But you’re not alone; dozens of others are waving their arms, constantly interrupting them too.

Here's how most interactions go:

--- “Hey Alice, at Acme we've made top-quality websites since 1898! We increase client traffic by…”

--- No answer.

Try again...

--- “Hey Alice, quick chat?”

--- “Sorry I’m busy, can’t you see?”

Try personalization now...

--- “Hi Alice, loved your recent post on diversity(?!) We also make stunning websites, btw!”

--- Silence…

--- “I personalized! Why no response?”

A better try...

--- “Alice, your competitors have better websites. Can we show you some industry-leading examples?”

--- "Thanks, noted, I’ll contact you when I have time." (Spoiler: She won’t.)

Getting closer, but not quite there.

Try this instead:

--- “Alice, your site response rate is extremely low. You're losing 20% traffic and significant revenue. We fixed similar issues for Lutins and others in just 3 days. Can we have a quick call to discuss?”

---“Wait, really? Let me check my agenda!”

🎯 And BOOM, the conversation starts!

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Why does this work?

You highlighted an urgent problem that's slowing her down. You positioned yourself as the expert who can solve that problem.

From that moment, the conversation isn't between a seller and a buyer. It’s between a doctor and a patient.

This is how you stop pushing and start attracting.

This is the difference between selling an umbrella on a sunny day versus a rainy one.

Apart from this, here's what I usually see when talking to founders:

+ Great services.

+ Real expertise.

- But their sales aren't built around urgent customer problems.

And that often leads to:

- Huge effort just to get attention

- Wasting time on irrelevant leads

- Long sales cycles

- Low conversion rates

In short: Too much effort, too few wins. ⚠️

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Think about your offer:

- If your service is a "vitamin," prospects buy when convenient. They don’t want to be interrupted.

- If your service is a "painkiller," the right prospects urgently need it now. They're eager to listen.

At UPairON, we help our clients clearly position their solutions as painkillers.

We identify prospects experiencing this exact pain so selling becomes effortless.

👉 Now ask yourself:

Are you selling a vitamin or a painkiller?

If you're selling a painkiller: Do you know how to quickly find prospects feeling this specific pain?