Personalized emails can triple your reply rate, but only if they’re done right.

Most people use personalization that actually hurts more than it helps.

Everyone knows personalization helps.

Some stick to the basics like name, company, or role, and they see better replies.

According to Gong’s data, even basic personalization can double your results.

Some others go further, adding custom snippets by using posts, press releases, or job listings.When done well, Woodpecker.co found it raises reply rates from 7% to 17%.

When done poorly, it backfires.

Why?

Because people spot irrelevant flattery instantly. And it feels manipulative.

Picture this: You’re rushing in the rain to go somewhere. Someone stops you and says,

“Hey, nice shoes. They match your belt.”

What would you think?

-Why did this guy stop me? 

-What’s he going to ask?..

It’s personal, yes. But it’s weird. And completely irrelevant. No value.

Now imagine you're interrupted and someone said...

“Heading to the stadium? The buses are down. Try the subway.”

Now?

That’s helpful, relevant, and still personal.

And it's so much different from the first one.

I’d be open to hearing more from this person.

That’s the difference.

Great personalization isn’t about showing off what you know.

It’s about showing you understand and trying to help.

Before adding a personal detail, ask yourself: does this help the reader, or just try to impress them?